Brand Guidelines
This document serves as a guide to Moonlet’s communication system, outlining key principles to ensure consistency across all channels in the use of the logotype, typefaces, colors, brand shapes, and other visual assets. It was created to provide distinction and consistency for Moonlet’s brand.
Logotype
When placing a logo on a colored background, it's essential to maintain contrast for visibility. If the background is dark, opt for the "moon" colored logo to ensure it stands out. Conversely, when using a light background, the dark logo should be utilized to achieve the best contrast.
Typography
We use Inter Tight as the primary font of the brand. This is a specialized version of Inter with tighter spacing, for display usage. The Inter Tight typeface family is a fundamental tool meticulously crafted and designed for a wide variety of applications, from detailed user interfaces to marketing and signage.
Colors
Moonlet’s new color palette is designed to feel bold, optimistic, and universal.Our primary color, Moon, is a vibrant cyan that anchors our identity with a sense of movement and progress. Our secondary colors — Mars, a warm coral that brings contrast and human warmth; and Sun, a soft yellow that adds brightness and optimism — expand the brand’s expressiveness.
We’re on a mission to to bridge the gap between emerging blockchain technologies and the operational standards required by institutions
